all hair is welcome

we’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.

Brooklyn born and salon raised

we celebrate our heritage by bending rules that don’t make sense and pushing beauty boundaries in Brooklyn, creativity and culture are a way of life, and we draw inspiration from our surroundings to deliver products packaged in vibrant, feel-good colors. all our haircare and tools are effective, high performing, and kind to your strands.